Are you becoming overwhelmed with the amount of time and effort owning an investment property entails? Are you ready to reap the financial rewards of your California investment property without the hassle? If this sounds like you, you are in the right place. Gold Standard Asset Management in El Segundo, is a Top Rated Local® property management and apartment rental company dedicated to relieving investment property owners of the time consuming and stressful aspects of managing rental properties. Our dedicated, friendly, and experienced property management team is ready to take over so you can get on with doing the things you love — perhaps spending the afternoon at the Manhattan or Hermosa Beach Pier, surfing in Santa Monica, or simply having more quality time to spend time with those who matter most, your friends and family. Either way, if you own an investment property in California, you need a property manager, and here is why.

Financial Analysis

Even though real estate investment in California is one of the safest ways to invest your money, it is still a risk and it can be both stressful and nerve-racking. When you hire a property manager, however, you will have a second set of professional eyes to help you evaluate the performance and suitability of your real estate investment. Whether you need help analyzing the current economic and market trends, your budget, or long-term business strategy, a property manager can help you analyze your finances and maximize your profitability.

Property Acquisition Assistance

For those who are new to investing in real estate or want to invest in more properties, smart property acquisition is key. Acquiring the right property for the right price is critical when it comes to real estate investing and maximizing your bottom line and success. A property manager will be able to help you find the best deal prospects on the market, negotiate a fair price, and finalize the investment deal. Finding the best properties in California and investing in real estate is easy and hassle-free with a property manager to assist you along the way.

Full-Service Property Maintenance

As a landlord, we are sure you have heard some crazy tenant horror stories — or perhaps you have some of your own. Maybe you were called at 11:00 p.m. regarding a light bulb being burnt out or perhaps your tenants thought the oven boiler was for storage and it ignited (true stories). No matter the extent of the property maintenance issue, as a landlord with one or multiple tenants, property maintenance alone can be a time consuming and exhausting task — not to mention it’s expensive. Wouldn’t it be nice if you could just pass this job off to someone else? Well, with a property manager, you can! When you hire a property manager, you can keep on with your life — enjoying your kids’ sports events, going on vacation, and relaxing, while someone else tends to the frequent property maintenance requests.

Rental Sales

You can’t make a profit without tenants! If you are new to real estate investing and/or have no experience with marketing, finding good tenants, or tenants at all, can be an extremely daunting task. When you hire a property manager, you don’t have to stress about paying your next bill due to vacancies. Property managers are experienced and highly skilled in creating effective marketing campaigns to fill your properties quickly, as well as professionals at finding ideal tenants. From marketing to properly screening tenants, a property manager is a lifesaver — for both your sanity and pocketbook.

Tenant Relations & Rent Collection

As a landlord, creating professional relationships with your renters is an essential part of the business. In an ideal world, you want clean and reliable tenants who stick around for a while — as high turnover is costly! Maintaining good relationships with your tenants gives them an extra incentive to stay at your rental property instead of your competitor’s, as well as reduces issues with rent collection. However, we all know rent collection is part of the business — and can sometimes be a disconcerting task. When you hire a property manager, you don’t have to worry about it! A professional property manager can take care of tenant relations and hunt down unpaid rent, so you don’t have to worry about paying your next bill because of unreliable tenants — because unfortunately it happens.


From financial analysis to marketing and tenant relationships, a property manager is a vital aspect of your investment property’s success and bottom line. A property manager maximizes both your time and profitability, so you have the free time to discover other investment opportunities and/or live your life to the fullest and do the things you love.

So, what are you waiting for? While these six reasons to hire a property manager are greatly impactful on your investment property’s success, there are so many other benefits to hiring a property manager that we haven’t touched on in this blog. If you are interested in learning more about the benefits of hiring a property manager, or you would like to learn more about how Gold Standard Asset Management in El Segundo can help you manage your properties and maximize your bottom line, contact us today! Our team of highly qualified property managers are happy to discuss your California property management needs!